Hapee

This is an ad for Hapee toothpaste, a local brand in the Philippines. They wanted to make parents aware of the importance of making their children have the habit of brushing their teeth. In this way, their children won't have to miss school because of toothache. The ad was based on the study done by Philippine Dental Association. Hapee toothpaste is the most affordable toothpaste in the country compare to its competitors - Colgate, Close up and among others.